Driver cOntent
For race weekends across all three national series, I led an initiative to provide multiple drivers with on-demand social content. My role encompassed sourcing talented freelancers from my vast network, organizing their logistics, overseeing their on-site management, and handling the creative direction. My strong relationships with these freelancers were instrumental in achieving this level of success. From capturing compelling moments to ensuring timely distribution, I ensured that the content met high standards and reached the right audience efficiently.
