WHY NASCAR
A social media content series meant to highlight diverse and multicultural individuals throughout the NASCAR industry to shift perceptions about the sport. By spotlighting voices beyond drivers and team owners, the goal is to show what makes NASCAR a community for every fan. We hope to answer the question “Why NASCAR?” throughout the year during heritage months (Black History Month, Women’s History Month, Hispanic Heritage Month, etc.) and open the doors to potential new fans in 2024.
Women's History Month
For Women's History Month, I spearheaded a project to honor the four women track presidents in NASCAR. Collaborating with a talented black female artist, we commissioned digital portraits that beautifully captured their leadership and contributions. These portraits were showcased throughout March, celebrating their achievements and inspiring future generations within the motorsports community.
