NASCAR 75 Story time
As part of NASCAR's year-long strategy to celebrate its 75th Anniversary, this content series aimed to honor the sport's rich history by telling the stories of past generations in a modern, engaging, and bite-sized format. I conceived the idea and led the production of this project, focusing on making these historical narratives accessible and entertaining for today's audience while preserving the legacy and excitement of NASCAR's storied past.
NASCAR's Super Short SOCIAL shOW
This content is a proof of concept for a weekly Snapchat show designed to appeal to a younger demographic by keeping them informed about the latest happenings in NASCAR. I fully produced this show, managing all aspects from selecting the talent and writing the scripts to pulling the highlights, choosing the editor, and overseeing the overall creative direction. The goal was to create an engaging and dynamic format that resonates with younger audiences while delivering timely NASCAR updates.
dale ride along
This social video, created in collaboration with the Dale Jr. Foundation and Barstool Sport's "Rubbin Is Racin" podcast, features Spider and Large enjoying an exhilarating ride along with former NASCAR champion Dale Earnhardt Jr. at Richmond Raceway. Leveraging my strong relationships with Jr. Motorsports and "Rubbin Is Racin," I had the opportunity to produce, shoot, and edit this piece.
LA CLASH HYPE VIDEO
This content is a hype video created for the 2nd LA Clash hosted by NASCAR. As the producer, I was responsible for the creative direction and hiring a freelance editor to bring the vision to life.
